About this site
native-ads.net publishes one thing properly instead of many things thinly: a working reference on how native advertising is built, sold and regulated. The site is written and edited by Christoph Trappe, a content strategist and author.
What the site covers
Native advertising is unusually badly served by the pages that rank for it. Most are written by the networks that sell it, most repeat the same sentence about matching form and function, and almost none explain the delivery mechanic that makes the format work or the two regulators that decide whether a given unit is legal. The reference on what native ads are exists to close that gap: the asset-bundle mechanic behind every native impression, the three formats the IAB actually recognises, the disclosure rules in the United States and the European Union, and the entry cost of the networks a buyer would realistically test first.
How the work is done
Facts come from primary documents wherever a primary document exists — the OpenRTB native specification, the IAB playbook, FTC business guidance, the text of the Digital Services Act, peer-reviewed research. Competitor reviews are read but never cited, because they copy each other and propagate figures nobody has checked since 2021. Where only a secondary source exists, it is named and dated in the text. The full rules are on the editorial policy page, and the way network claims specifically are handled is on the review methodology page.
How it pays for itself
Partner links. When a reader opens an account with a network through a link here, the site may earn a commission at no additional cost to the reader. That arrangement is described in full, including which links are affected, on the affiliate disclosure page. It buys nobody a position in a comparison table.
What the site will not do
No sponsored posts. No paid inclusion in a ranking. No guest articles placed to build links. No review of a product nobody asked about because an affiliate programme happened to open. And no claim presented as verified when the only evidence is a vendor saying so — those are labelled as claims where they appear.
Getting in touch
Corrections are welcome and are handled by the process on the contact page. How reader data is handled is set out in the privacy policy, and the conditions of using the site are on the terms of use page.